Marketing
Marketing analytics and campaign performance — coming soon
D
Not Started
Marketing section needs data source discovery before anything can be built. No KPIs defined, no tools identified.
Before This Section Can Be Built
What tools does marketing use?
Google Ads, Meta Ads Manager, HubSpot, Mailchimp, GA4? We need to know what data sources exist before building connectors.
What KPIs matter?
CAC, campaign ROI, channel mix, brand awareness, social engagement, email conversion? Define the metrics that would live on this page.
Manual or automated?
Can we build a data connector, or will someone upload CSV/Google Sheets weekly? This determines the build complexity.
Who owns this?
Marketing team lead needs to be identified as the data owner and stakeholder for this section.
View full roadmap →•Priority: After Sales + Ops are solid