USA Weekly Sales
Q1 2026 Revenue Performance — 3/16 – 3/17
Mock|02:20 AM
Weekly Update
Week of 2026-02-02
Strong finish to Jan 2026 with $3.36m total revenue (Sesh shipped $3.0m in first 5 months of 2025) building momentum into Feb.
Key Wins
- Murphy's phase 1 load (4 SKU's across 1,650 stores) shipped ~$1.7m
- United Pacific phase 1 shipped ~$600k. Also landed a co-funded deep discount promo for Mar/Apr with additional placement support.
- Increased baseline at QT by 30% post trial driving period of Nov/Dec 2025
- Line of sight to gain ~5k doors through a variety of chains
Key Risks
- Projected trade spend tracking 30% higher than AOP but Latest Estimate of revenue is tracking flat vs. AOP
- Independent channel tracking behind schedule on annual revenue
- 5 for $10 promo at Pilot performing 50% less than expected and Sampling program at Buc-ee's tracking behind due to delayed start
Key Drivers
Murphy's Launch
$2000K revenue
Green
Murphy expect PO Week of Jan 10th
7-Eleven Decision
Red
Pushed to March
Circle K Launch
Yellow
B2B Revenue (Q1)
$4.8M
D2C Revenue (Q1)
$238K
Total Q1 Actual
$5.0M
vs $10.8M AOP
Q1 Progress
47%
Gap: $5.8M
Monthly Revenue: AOP vs LE vs Actual ($K)
Actuals by Segment ($K)
Shipped vs Unfulfilled
Monthly (static)Jan$3.1M shipped
Feb$766K shipped / $180K unfulfilled
Mar$589K shipped / $205K unfulfilled
Q1 2026 by Segment
| Segment | AOP | LE | Actual | Gap (AOP − Actual) | Progress |
|---|---|---|---|---|---|
| Regional (New) | $6.8M | $4.4M | $0 | -$6.8M | 0% |
| Existing | $2.4M | $1.7M | $4.6M | +$2.2M | 194% |
| D2C | $528K | $371K | $238K | -$290K | 45% |
| Independent | $1.2M | $662K | $245K | -$931K | 21% |
| Total | $10.8M | $7.2M | $5.0M | -$5.8M | 47% |
VPO & Market Share
9 accounts, 61 weeks of POS data. VPO trends, share by account, # brands.
View VPO →Contract Status
26 accounts in pipeline. Door count, status, probability, and employee owner.
View pipeline →Account Performance
AOP vs LE vs Actuals by account. Gap analysis and distributor view.
View performance →Data Sources
Account Phasing (AOP vs LE vs Actuals)↗Account Status & Pipeline↗Reach Reporting Draft↗Shopify Admin API → Live B2B + D2C orders